Sponsy is excellent at what it does — logging sponsors, storing contracts, keeping you organised. If you're just getting started with brand deals and need something free, it's a solid choice. This page explains exactly when that's not enough anymore.
Free. Well-reviewed. Available on iOS, Android, and web. It's a deal log — you put things in, you can find them later. The 4.9/5 rating across 1,200+ reviews is real; creators genuinely find it useful.
It doesn't read your contracts, monitor your inbox for incoming deals, send invoices, track whether you've been paid, or help you pitch brands proactively. It's a notebook, not a business tool.
Monitors your inbox and auto-detects brand deals. Reviews contracts before you sign them. Sends invoices and tracks whether they've been paid. Pitches brands proactively when you want to grow.
Starts at £99/month. Not free. Meant for creators who are treating sponsorships as a real income stream, not a side hobby.
The difference between a tracker and a deal operating system becomes obvious in specific situations. Here are four that come up constantly.
Sponsy can log the deal. It won't tell you if £1,200 for a TikTok + two Stories is below market or have an opinion on whether the exclusivity clause is standard.
CreatorPilot flags deals as they land in your inbox, estimates whether the value is in range for your audience size, and surfaces any contract terms that need attention before you reply.
Sponsy stores the contract file. It reads nothing.
CreatorPilot runs AI contract review on upload — flags the exclusivity window, kill fee terms, usage rights scope, and approval timelines. If something is non-standard, you know before you sign.
There's no payment tracking in Sponsy. You'd need to manually check your invoicing app, then your bank, then decide if it's overdue.
Payment due dates sit inside the deal. When something goes past due, you get an alert. We draft the follow-up email so you don't have to figure out how to word it.
Sponsy tracks inbound. It has no outbound tooling — no brand discovery, no contact finding, no pitch generation.
You name the niche or seed brands. CreatorPilot finds the right contacts at each company, scores fit, writes a personalised cold pitch, and sends it from your inbox.
The full side-by-side. No spin.
* Sponsy mobile app available on iOS and Android. CreatorPilot is web-only with WhatsApp integration.
We're not going to pretend CreatorPilot is right for everyone. Here are the situations where Sponsy is actually better:
If you're doing 2–3 deals a year and mostly want to keep track of who paid you and what the contract said, a free tracker is probably the right tool. You don't need a platform that costs £99/month to manage three deals.
Sponsy has native iOS and Android apps. CreatorPilot is primarily web-based, with WhatsApp integration for deal alerts. If logging deals from your phone is the main use case, Sponsy wins here.
If you're early in your creator journey and not sure if brand deals will be a real income stream, using a free tool while you figure that out is completely rational.
It's usually one of these. You'll recognise it if it's happened to you.
You signed a contract without realising the usage rights included paid media — now the brand is running ads with your face on them and there's nothing in writing about compensation
A brand owes you £4,000. It's been 60 days. You have no system telling you it's overdue and no easy way to draft a professional chaser
You got three inbound enquiries last week while travelling and two of them slipped through — you found them two weeks later in a spam folder
You want to pitch brands instead of waiting for them to come to you, but there's nothing in Sponsy that helps with that
You're invoicing from one app, tracking payments in a spreadsheet, storing contracts in a folder, and managing pipeline in Sponsy — and the whole thing feels held together with string
When one of those hits, it's not a Sponsy failure — it's just evidence that the tool was never designed to handle it. That's the point where the question becomes whether brand deals are a serious part of your business, and if so, whether the infrastructure should reflect that.
No plans, no tiers. Free for all features. Revenue model is through a marketplace for brand deals — Sponsy earns commission when you close deals through their platform.
One tier. Full product. Inbound monitoring, contract AI, invoicing, outbound campaigns, WhatsApp alerts, payment tracking. Annual billing brings it to £79/month.
CreatorPilot is the full operating layer for creator brand partnerships — from the first inbound to the final payment.
Start free — no card required