Tactics, guides, and insights for creators who take their business seriously.
58% of brands select creators based on reputation and audience alignment — not follower count (IAB, 2025). Here's exactly what to put in your media kit to win more brand deals.
Talent managers take 15–20% of every deal. On £100k that's up to £20k/year. Here's how to replicate every function a manager performs — without the commission.
78% of brands now require formal influencer contracts (IMH, 2025). But some clauses will cost you thousands. Here are 10 red flags to spot before you sign.
Brand sponsorships now make up 42% of creator revenue (Lumanu, 2025). Learn how to negotiate rates, review contracts, stay FTC compliant, and build long-term brand relationships.
70% of brands prefer nano or micro influencers (inBeat, 2024). You don't need a manager to land paid partnerships. Here's the complete self-serve system.
YouTube brand deals average $2,228 per deal (Lumanu, 2025). Learn how to set your rate by platform, follower tier, content type, and usage rights — with real benchmarks.
The FTC's maximum civil penalty is $53,088 per violation (2025). Here's exactly what the rules require, platform by platform, in plain English — no legalese.
Upfluence starts at $1,000+/month and is built for brands running influencer campaigns. CreatorPilot is £99/month and built for creators managing their own deals. Here's the real difference.
Collabstr helps brands discover you. CreatorPilot manages every deal you have: from Collabstr, email, DMs, and anywhere else. Here's why most creators need both.
Aspire is an enterprise influencer marketing platform for brands, starting at $1,000+/month. CreatorPilot is built for creators at £99/month. Here's what each actually does — and which one you need.
Brand sponsorships make up 42% of creator revenue (Lumanu, 2025). Here's a 6-part system for managing inbound deals, contracts, invoicing, and payments — no manager needed.
Only 18% of brand pitches get a reply (IMH, 2025). Here's the anatomy of a pitch email that converts — plus 3 copy-paste templates for cold outreach, inbound, and follow-up.
Managing 5+ brand deals in a spreadsheet? Here's what a creator CRM actually does, the 8 features that matter, and 5 signals it's time to switch.