A pitch deck is not a media kit. A media kit answers inbound enquiries. A pitch deck is outbound — you're making the case for a specific deal with a specific brand. The structure is different, the intent is different, and the slides need to work harder.

Most creator pitch decks fail because they're just media kits with the brand's logo copy-pasted on. A pitch deck that converts needs a campaign idea, audience fit proof, and a specific ask.

Pitch deck vs media kit: what's the difference?

	Pitch deck	Media kit
Purpose	Convince a specific brand to work with you on a specific campaign	Give any brand the context they need to evaluate whether you're a fit
Audience	One brand, researched and targeted	Any brand who enquires
Length	5–7 slides, tight and focused	4–8 pages, comprehensive
Campaign idea	Yes — specific, tailored to the brand	No — not brand-specific
When to use	Cold outreach to a brand you want to work with	Responding to inbound enquiries
Rate card	Optional — can leave out and negotiate live	Include if you want to filter enquiries

The 7-slide pitch deck template

Seven slides is enough. Eight or more and it won't get read in full. Each slide has one job.

01The hook slide

One sentence. What makes you different.

Purpose

A brand manager receives dozens of pitch decks. Your first slide has 3 seconds to earn a second slide. It should lead with your angle, not your follower count.

Include

Your name and handle
Your niche in one sentence — not 'I make YouTube videos', but 'I make weekly money diaries for UK women in their 30s who earn over £40k'
A single standout stat if you have one (e.g. '94% of my audience are active investors')

Avoid

Don't open with 'Hi, I'm [name], a content creator with X followers.' Every deck opens this way. You've already lost.

Example

Jane Smith / @janeandmoney · Personal finance for UK women 30–45 · 87% of audience hold investments, ISAs, or pensions.

02The audience slide

Prove that your audience is the brand's audience.

Purpose

This is the most important slide in the deck. If a brand's target customer isn't your viewer, the deal doesn't make sense. Make it easy for them to self-select in — or out.

Include

Age and gender breakdown
Top geographies (% UK, US, etc.)
Income bracket or profession if you have it
Interests and purchasing behaviour if your platform reports it

Avoid

Don't include audience data without a source — 'my audience is primarily women' is not the same as '68% female per Instagram Insights, past 90 days.'

Example

68% female · Ages 25–44 (74%) · Top countries: UK 41%, US 28% · 62% report household income over £45k (audience survey, n=1,200)

03The reach and engagement slide

Views, engagement, and consistency — not just subscriber count.

Purpose

Brands want to know how many people will actually see the integration, and how engaged those people are. Follower counts without view counts are useless to a media buyer.

Include

Primary platform: follower/subscriber count + average views per piece of content
Engagement rate (calculated — don't just say 'high')
Content consistency (e.g. 'every Tuesday for 3 years') — signals reliability
Cross-platform reach if meaningful (newsletter, podcast, Instagram alongside YouTube)

Avoid

Don't include weak platform stats to pad the slide. If your TikTok has 800 followers, leave it out. One strong platform beats four mediocre ones.

Example

YouTube: 87k subscribers · 42k avg views (last 30 videos) · 4.2% engagement rate · Posted every Tuesday since 2021

04The campaign idea slide

Show them you've thought about the fit, not just the money.

Purpose

This is what separates cold pitches that convert from ones that don't. Instead of 'I'd love to work with you', you're showing a specific idea for how the partnership would work. It proves you understand the brand.

Include

The specific product or campaign you're pitching for
Why it fits your audience ('My viewers ask about pension contributions every week — Pensionbee would be a natural fit for an ISA comparison video')
A rough format idea (dedicated video, integration, series, etc.)
Optional: a suggested hook or title for the content

Avoid

Don't pitch a generic 'sponsored video'. Be specific. A vague campaign idea tells the brand you haven't thought about it.

Example

'I'd pitch a dedicated video titled "I asked 5 different pension providers to explain their fees" — using [Brand] as the final, honest answer. My top-performing content is comparison-format.'

05The past work slide

Social proof from brands that trusted you first.

Purpose

A brand is more likely to say yes if other brands have already said yes. This slide reduces the perceived risk of working with you.

Include

Logos or names of brands you've worked with (paid deals only)
1–2 example integrations with view counts shown
A result if you have one ('promo code redeemed 1,400 times in 48 hours')
Testimonial or quote from a brand contact if you have one

Avoid

Don't include brands where you received free product but no paid deal. Don't inflate results — brands can check.

Example

Past partners: NordVPN (64k views · 3.1k clicks), Huel (2x integrations, £0.94 CPC), Monzo Business (promo code: 812 redemptions).

06The packages slide

Make it easy to say yes to a specific thing.

Purpose

Giving brands a structured menu of options removes friction. Instead of negotiating from scratch, they're choosing. Anchoring with a premium option makes the mid-tier option feel reasonable.

Include

2–3 package options at different price points
What's included in each (deliverables, platforms, usage rights, exclusivity period)
Pricing — either exact rates or 'from £X'
Response time / availability window

Avoid

Don't list a single option at a single price — it removes leverage and signals inflexibility. Don't include so many options it becomes confusing.

Example

Integration pack (from £1,800): 60s mid-roll · 1x YouTube · Dedicated pack (from £3,500): full video + 2x Reels · Series pack (from £9,000): 3-video series + Instagram Story set + newsletter mention

07The contact / next step slide

One clear call to action.

Purpose

Make it frictionless to respond. Don't end with 'I hope to hear from you' — tell them exactly what happens next.

Include

Your name and preferred contact method
Email for partnerships
A specific ask: 'I'd love a 20-minute call this week to discuss the Q1 campaign fit' or 'Reply to this email and I'll send over a draft brief'
Your availability window if relevant

Avoid

Don't end with a generic 'looking forward to your response.' Give them a specific, low-friction action.

Example

partnerships@janesmithmedia.com · Available from Q3 2026 · 'Reply to this email to request a campaign brief or schedule a call — I typically respond within 24 hours.'

Before you hit send

Have you addressed someone specific, not just 'partnerships@brand.com'? Find the head of social or creator partnerships on LinkedIn.

Is the campaign idea in slide 4 actually tailored to this brand, or is it copy-pasted from a previous pitch?

Can a brand manager read all 7 slides in under 4 minutes?

Is your contact information on the last slide, not just in the email body?

Is the PDF under 5MB? Anything larger may not open properly on mobile or in corporate email clients.

Does the subject line of your email give them a reason to open it? '60s personal finance integration — Q3 2026 availability' beats 'Collaboration inquiry'.

Following up after you pitch

Most brands don't reply to the first pitch. That's not a rejection — it's a busy inbox. One follow-up, 5–7 days later, is standard. Two follow-ups is the limit before you move on.

Follow-up email template

Hi [Name],

Following up on the pitch I sent last week re: a Q1 YouTube integration for [Brand].

Happy to adjust the format or timing if the scope doesn't fit your current brief — and open to a quick call if that's easier.

[Your name]

Keep follow-ups short. Reference the original pitch. Offer flexibility. Don't apologise for following up.

Once the pitch lands, you need a system

CreatorPilot manages every deal from first reply to final payment — so nothing gets lost while you're busy pitching the next one.

Try CreatorPilot free

Brand deal pitch deck template for creators

Pitch deck vs media kit: what's the difference?

The 7-slide pitch deck template

Before you hit send

Following up after you pitch

Related guides

Once the pitch lands, you need a system

Stop leaving deals on the table.