CreatorPilot is backed by Arcade Media — the company behind some of the most successful creator businesses in the world. That relationship shapes everything about how we build.
Arcade Media is one of the most significant creator businesses in the UK. Their roster includes the Sidemen — one of the largest creator groups in the world, with hundreds of millions of subscribers and a business that spans YouTube, merchandise, restaurants, and entertainment.
Operating at that scale means Arcade has spent years navigating every aspect of creator deal infrastructure: negotiating brand partnerships, reviewing complex contracts, managing payments across dozens of concurrent deals, and building the systems that let creators focus on content while the business side runs cleanly.
They backed CreatorPilot because they know firsthand what the infrastructure gap looks like — and what solving it properly requires.
Arcade's backing isn't just capital — it's domain knowledge at a level very few investors in the creator space can offer. Four things they've taught us:
Brands have procurement teams, legal departments, and years of experience structuring deals in their favour. Even the most successful creators are negotiating against that infrastructure with nothing but instinct and a group chat. We've seen this at every level — from creators just starting to monetise to channels with tens of millions of subscribers.
It's tempting to think that getting bigger solves the problem. It doesn't. Larger creators just have larger deals with more complex contracts, more clauses to miss, more payments to track. The infrastructure gap grows with the creator, it doesn't close.
A good manager is valuable. But managers take 15–20% of deals, focus on their biggest clients, and aren't an option for the vast majority of independent creators. The infrastructure that managers provide — rate benchmarking, contract review, deal tracking — should be accessible without giving up 20% of your income.
The creators who consistently close bigger deals, better terms, and faster payments aren't necessarily the ones with the biggest audiences. They're the ones who take the business side as seriously as the content side. CreatorPilot is built to give every creator access to that operating discipline.
A lot of startups put investor logos on their site and leave it there. With Arcade, the relationship is more substantive than that.
We have ongoing access to the people who have operated at the top of the creator economy — talent managers, deal negotiators, the business teams behind creators who close seven and eight figure brand partnerships. That input shapes our product decisions directly: which contract clauses to flag, how to benchmark rates, what a healthy deal pipeline actually looks like.
When we say CreatorPilot is built for creators who mean business, this is where that credibility comes from.
Join creators who use CreatorPilot to close better deals, protect themselves with better contracts, and always get paid on time.
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